o introduce an entirely new generation of aircraft seats across multiple travel classes, Recaro launched an international campaign that showcased the brand’s commitment to innovation, comfort, and safety. The focus was on communicating the superior design and advanced features of the new seating generation, setting new standards in cabin comfort and efficiency.
A highly elaborate photo shoot formed the creative centerpiece of the campaign. Conducted in a large studio, it featured professional models, a stylist, make-up artist, and model builder, recreating a realistic aircraft cabin environment. The cabin itself was later visualized through high-end CGI, merging authentic photography with precise digital craftsmanship. In addition to the key visuals, extensive footage material was produced for a wide range of future applications – from print to digital and social media use.
The campaign specifically targeted around 300 international decision-makers at airlines worldwide who are responsible for cabin equipment and passenger experience. Accordingly, the campaign motifs were placed in leading aviation trade magazines, on the Recaro website, across social media channels, and on digital screens at Hamburg Airport – ensuring strong global visibility and reach.
The agency was responsible for the entire process: concept development, scribbles, photo production, layout design, and media placement. The result was a cohesive, high-impact international campaign that successfully conveyed the superior comfort and innovation of Recaro’s new seat generation, further reinforcing the brand’s position as a global leader in aircraft seating.
