Successfully implement e-commerce projects with Shopware

Filters can be used to divide users into categories. Users receive different content depending on their interests and previous internet behaviour. Customer flows can be configured to display relevant content to the customer.

Product streams – you can select items and manually link them to the main product. Product streams appear in important places in your shop, such as in the header of your product page. These are category pages or product detail pages. This feature has an automatic update option.

You can edit the page, title and content using the drag-and-drop method. This feature allows you to create both normal e-commerce pages and pages designed to increase sales. You can move various components, such as products, banners and media.

This feature allows you to easily create impressive landing pages, product presentations and marketing campaigns – all on your own. Shopping worlds help you capture your customers' attention and draw them into emotionally charged stories that end in a purchase – on any display or device available.

The extension library is divided into categories that offer different functions. The extensions are designed to give retailers the opportunity to supplement the standard functions of Shopware. All installed extensions are easily managed via the Extension Manager.

Shopware guides, resources and training options are designed to help you get started with the platform, refresh your knowledge in a specific area or simply train you on a new extension. Some Shopware tutorials offer certificates for completed sessions

A key advantage of Shopware is its active, supportive community. Customers and developers help each other by sharing information and answering questions in forums and articles.

In collaboration with Pickware, you can use Pickware in some paid Shopware plans. Pickware is an ERP solution that enables the connection between the POS system and warehouse management, which can be very helpful as your business grows.

Shopware offers the option of managing multiple shops simultaneously. Each shop can offer a unique experience based on product streams that respond to customers' shopping behaviour. All you need to do is create product groups. When a potential buyer selects a specific filter, a personalised product stream is displayed.

Shopware, as an e-commerce platform, stores all the information about your business that you provide to the system. All the information collected about a shop is referred to as Shopware master data. This usually includes addresses, telephone numbers, emails and other information that you have entered in the Shopware registration form.

Shopware's self-management mode can automate many everyday tasks that need to be performed on an e-commerce website. If you are a small shop retailer, this option will make managing and maintaining your business much easier

Shopware is multilingual. This feature allows you to offer a choice of languages and display the currency of each language for all products in your online shop. This feature enables you to tap into new markets with a page that is adapted to the language and currency of the respective country.

When you say Shopware, we hear ‘user-friendliness’. Let's start with the control panel – clear, simple and intuitive. An instantly understandable menu, excellent organisation of the selected functions.

Shopware allows its users to define and optimise sales processes with various configurations, BUT without having to write a single line of code.

And it's true what they say – you don't need web designers or web developers to create your first online shop

You can use Shopware as a cloud-based solution or as a self-hosted platform. Running your shop in the cloud has its advantages. First of all, it offers a high level of security and availability. You can manage your shop from anywhere, and all hosting, updates and maintenance are handled by Shopware.

Shopware 6 was developed with e-commerce in mind, where flexibility and adaptability are essential in a market that is evolving on a daily basis. The best thing about it is that flexibility does not come at the expense of complexity. So if you want to start with a small e-commerce shop but then change your mind and expand your business to the platform for big brands, Shopware is the perfect choice for you.

As we mentioned earlier, this platform is designed for growth. Let's assume that our small Shopware online shop will develop into a large, well-known e-shop over time. We expect its functions, capacities and options to grow as well. And it will. No tricks.

Actually, the main idea behind Shopware was to create the perfect customer experience, at all times. If you ask us, there's no shame in always putting user-friendliness first. Satisfied customers are the factor that can get your business up and running in no time, and Shopware can easily keep up with that pace.

Nowadays, user-friendliness is essential to ensure better positioning on Google and increase the amount of time users spend on the site (which significantly increases the likelihood of a purchase).

Yes, an e-commerce website that runs like clockwork is great, but are we also on the first page of search engine results? We could be, in fact. Shopware places great emphasis on search engine optimisation, as we know that better organic visibility for your shop is crucial. From URLs and meta tags to landing pages and optimised product descriptions, the built-in SEO tools with fine settings will be more than enough for you to manage everything yourself.

If you host your Shopware shop yourself, you have the opportunity to take control of your traffic and get a better idea of who your potential customers are. However, if you want to familiarise yourself with programming or web hosting in general, you will need to find a provider that offers the necessary hosting.

Shopware is designed to serve as a hub for all retail activities, regardless of channel. With the Shopware e-commerce platform, you can reach customers on multiple levels through omnichannel. True to the motto: ‘Sell where your customers are’.

This CMS, called Shopping Experiences, consists of predefined blocks that offer endless combinations of text, images, commerce components and videos. Each block is responsive by default, and you can easily adapt it to the respective sales channel.

Shopware offers open source tools that allow you to create a professional online shop yourself. With Shopware, you can launch your e-commerce business project without investing in licences and development tools that you may only use for one season.